Photography is one difficult business to stand out on. No matter how amazing your end work is, the business has a marketing component that many photographers fail to see . Let’s dive into marketing your photography business.
My Referrals are Amazing!
Referrals will always be your best source of business. When someone who has used your service is selling your business for you, it becomes a great source of business. The domino effect would occur with that friend too. The issue is, it’s completely out of your control. If the fall is looking slow for you, you can’t wait on referrals. You need to stir up some new demand for your service.
How About Social Media Marketing
Social media is an amazing avenue to display your work. We absolutely love Instagram & all the ways you can display your work. As it comes to getting more clients, you’ll need to go a step further and start using paid ads on Instagram. There are social media management companies that will handle that entire process for you. Sometimes the cost can rise, the as long as they are delivering paying customers to you, the upside is amazing!
Should I Use Google Ads for Paid Search?
Google Ads can be incredibly expensive. With such high competition, you might spend a lot of money without seeing the value. Thing is, the users searching for photography services have a very high intent value. That means, if you can get that user on the phone and it’s you answering the call, chances are it will lead to a meeting. With a meeting, you can shine & ultimately close that sale!
When it comes to the Bahamas, you can save money by using photographers on the island, or you can of course bring in one that you use back from your country. We’ve always believed having someone local is not only cheaper, but they know Bahamas in a way that can create some amazing photos.